You could hire a graphic designer… a copywriter… and a web developer to build your brand — or you could hire me.
a website designer for small businesses
You know the “when you give a mouse a cookie” story? That’s me — but in my case, the cookie was copywriting. When I started Elo, I provided copywriting services. But of course I had to learn about website strategy to write great website copy… which made me realize how poorly designed so many sites are. So then of course I had to learn how to design a website. And to design a great site, I had to learn how to code. And to figure out how to get people to actually visit a site, I had to learn about SEO optimization. And of course, all of this was pointless without a really solid brand identity to start with.
So, yeah, now I kind of do all the things. And 15+ clients later, I’ve learned that the easiest and most efficient way to create a really effective, really beautiful, and really functional website is to do it all (branding + design + messaging) all at once and all together.
I’m not just a designer or a copywriter — I’m a strategy-focused, big-picture-thinking creative director who can take a bunch of things off your plate and help you grow your business.
You deserve a website that makes you feel excited & confident about your business.
CALLING ALL STRESSED OUT SMALL BIZ OWNERS
Creating a (strategic, amazing & stunning) website is hard. The branding and website design process can turn what should be an exciting new chapter into a never-ending project that triggers self-doubt and burnout.
I love helping small businesses because I’ve been there: second-guessing every decision and feeling stressed instead of self-confident. I believe that creating your website should be a fun and easy process — and it shouldn’t eat up tons of your time or be financially out of reach.
Hi, I’m Alana!
I can’t resist a terrible pun or a stupid meme (sometimes to the dismay of the group chat). I talk with my hands a lot when I’m on the phone. And you’ll pretty much always catch me in athleisure wear — partly because I love being active, but mostly because I love being comfy (and I get paralyzed by easy, small decisions like what to wear each day).
I’m really obsessed with all of the things that you’re probably not — like spending hours messing with website code, combing through the internet for the perfect SEO keywords that will get your site found by new clients on Google, and changing out fonts five million times to find the perfect pairing.
my clients have been featured in
Section Styles full-width
I’m your gal if you need…
A UNIQUE & AFFORDABLE WEBSITE LAUNCHED ASAP
A GORGEOUS CUSTOM WEBSITE DONE COMPLETELY FOR YOU
BRAND MESSAGING & COPYWRITING THAT CONVERTS
clients i’ve worked with
Acupuncturists
Floral Designers
Wellness Brands
Coffee Roasters
Life Coaches
Restaurants
Gift Box Makers
Interior Designers
Craft Cocktail Bars
Bloggers
Artists
Educators
I get to know my clients’ businesses & industries inside and out.
(Which has the added benefit of picking up random knowledge and fun facts — like how acupuncture works, the history of cannabis in the US, and what the heck a clarified milk punch cocktail is.)
If you’re curious if I’m the best fit for your particular business, jot off an email to ask.
let’s get serious for a sec
Things I really care about
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Honesty and living a life led by thoughtfulness are worth more to me than anything else. I happen to think greed is the worst possible business motivation, and anyone who takes advantage of others gives me major “ick”.
If I’m not the best fit for you, or if I don’t think something is worth your investment, I’ll be the first to tell you so.
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My business exists first and foremost because I think it’s really important to help and support people. Being an entrepreneur can feel lonely, overwhelming, and stressful. It can also be delightful, empowering, and connect you to a bunch of amazing people and experiences. If I can help others thrive, find joy, and cheer them on, I’m a very happy camper.
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I’m never not learning something. Every new project is a space to test new design ideas, deepen my coding knowledge, partner with new creative mentors and collaborators, and learn how to tell better stories. I owe it to each client to show up as my most creative, curious, and problem-solving self.
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Part of that whole integrity thing? I don’t believe in half-assing, scrimping, or slacking. I’m proud of my work because I know that each template, every custom site, and all the words I write are crafted with care, backed by untold hours of research and education, and obsessively detail-oriented. When you’re trusting me with your money and your time, I want you to feel it was worth every penny and every second.
Personality tidbits & personal obsessions
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The Great British Baking Show + Law & Order: SVU
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Pole dancing!
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Dogs… & birds of prey… & cats (& proud former Crazy Horse Girl)
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Stingrays & porpoises
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Attachment theory therapist
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Bone, The Goldfinch, Rebecca, Sapiens
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Camping in Yellowstone
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Gratitude & compassion
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Making craft cocktails, cooking, keeping houseplants alive (except for Chinese Money Plants - my nemisis)
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Driving, whistling, winking
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A ton of rings on my fingers, my Birkenstocks, my hydroflask
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Pastries, matcha, snuggles, interior design IG accounts
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I’m a published poet
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I’m an Enneagram 2w3, an INFJ, and a Taurus/Gemini cusp. Jury is still out on whether I’m an introvert or extrovert.
The qualifications & experience stuff
book smarts
I’m what they call a “multi-passionate creative”. Before I started writing personality-filled copywriting and coding gorgeous websites for over a dozen brands (& counting) I started out writing killer copy as a PR assistant at a full service ad agency, learned all about brand storytelling as the Director of Events + Growth for Cloth & Flame, and developed my knowledge of color theory and eye for design while earning my BFA in Photography (the one skill that I don’t offer as a service, funny enough).
I’m a self-taught designer, and a Standout Squarespace graduate — meaning that my coding skills have gotten pretty dang good. Custom designs are my thing, I’m head over heels for CSS, and I love designing detailed websites that tell authentic stories.
“We are obsessed with all of the positive results we’ve seen from working with you! We can't thank you enough for your amazing work. It has helped our business immensely.”
take someone else’s word for it
— ASHLEY, FIRST & LAST
Feeling stuck? Let’s chat about how I can help!
LET’S BE FRIeNDS ON INSTAGRAM
