SERVICES

à la carte website copy

subscription packaging insert copy

email marketing copy

Blue House Coffee Roasters

A small-batch craft coffee roaster based in the heart of downtown Phoenix whose team is as passionate about great coffee as they are about environmentalism & sustainability.

BEHIND THE PROJECT

This Phoenix coffee roaster emerged from the pandemic with great new products in the form of a milkman-style cold brew bottle subscription and a completely customizable coffee bean subscription. The problem? They needed help explaining the nuances of the subscription models in a way that was quick and easy for their audience to understand.

With holidays around the corner, we first created box inserts for their holiday subscription gift program, to inform recipients about the product they were receiving and entice them with Blue House’s brand story and exclusive discounts to start their subscription. I also helped them find clarity — with a Brand Voice Guide, copywriting for a new FAQ page, and targeted copy and wireframing for the subscription pages on their website to optimize their sales funnel.

The perfect example of how to use a small budget to achieve big results for your most pressing pain points.