SERVICES
brand identity
website design
Raw Honey | Miel Cruda
A podcast and multi-media project focused on celebrating the voices of womxn and tackling modern issues and topics with raw, uncut conversations about gender, race, and more.
image by @lab.koat
ABOUT THE PROJECT
Raw Honey | Miel Cruda is a project founded by womxn of color who are passionate about affecting change and starting uncomfortable conversations. I created a brand and website that reflects them — strength and tenderness, vulnerability and tough-as-nails attitude, groovy style and playful femininity. A collection of beautiful contradictions with a lot of personality.
Two of the three partners working on the project are Latinx, and it was important for them that the brand be accessible to fellow Spanish speakers, so I designed a bilingual logo to integrate a Spanish version of the website.
The brand draws on a 70’s typeface style as a nod to second-wave feminism, and warm colors that evoke a multitude of skin tones as an homage to the inclusivity and diversity of the podcast’s ideals.
