SERVICES

website copywriting

SEO blog copywriting

 

Camelback Flowershop

A Phoenix staple for over a decade, this flower shop and boutique creates artful, contemporary floral arrangements and curates upscale objects for the modern home.

 
Camelback Flowershop copywriting
 

BEHIND THE PROJECT

First tapped to write for the Camelback Flowershop blog, I created marketing-centric posts to support their Thanksgiving, Valentine’s, and Mother’s Day holiday sales, as well as blog posts designed specifically to increase diversified SEO rankings with engaging content and research-backed keywords related to houseplants, fresh flowers, and more.

 
 
brand strategy and copywriting for flower shops.png
 

When the team decided that a new website design was needed, I re-wrote product descriptions for the nearly 300 items on the site, prioritizing a clear and consistent brand voice and highlighting the stories and intentionality behind each brand that they sell.

 
 
copywriting for flower shops flower subscription.png
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