Find Your Chi Acupuncture
An acupuncture studio in Scottsdale, Arizona that provides clients with spa-like, empathetic acupuncture services for holistic healing and internal balance.
SERVICES
brand identity
custom Squarespace website design
website copywriting
ABOUT THE PROJECT
This expert acupuncturist offers a beautiful space to facilitate self-care… but was stuck with an extremely outdated website and branding that didn’t quite fit the tranquil experience that they provide. I designed new branding and a new website to convey a sense of peace and healing — before you even step foot in a treatment room.
The brand colors are rooted in color psychology and reflect Find Your Chi’s desert location, while the typefaces are at once timeless and modern. It was important to the client that the brand incorporated the Yin Yang, a symbol with deep spiritual meaning for his practice and within the field of Traditional Chinese Medicine as a whole. I designed the logo and logomark to include the shape in a way that is understated and elegant.
The new website is filled with all the information a potential new patient would need to not only feel excited to book an appointment, but also to answer any questions or concerns they may have about acupuncture in general.
