Tecuane Haircare
Tecuane is a Latina-owned luxurious clean hair care brand making an effort to bring awareness & insight to mindful hair care for all generations while honoring Mexican culture and gender fluidity.
SERVICES
semi-custom Shopify website design
THE GOAL
Give an outdated website a fresh new look to match the client’s already impeccable branding
ABOUT THE PROJECT
Anissa Salazar is no stranger to the power of visuals in telling a story and communicating ideas. After all, her work as a professional hairstylist brings characters to life — like the multiverse-spanning stars in the Oscar-winning film Everything Everywhere All At Once, or for Jennifer Coolidge’s whimsical editorial in W Magazine.
So when it was time for a website makeover for her natural hair brand, Tecuane, she was clear that the look and feel of her website needed to match her brand story — a luxurious hair & scalp tonic who’s natural ingredients are based on generations of wisdom and knowledge, but whose aesthetic and identity is firmly rooted in the modern world of hair and beauty products.
The resulting semi-custom Shopify website design is geometric and modern. With a white background and sharp black lines dividing sections and content, it’s a chic and minimalist design that is decidedly gender-fluid and contrasts pleasingly with the warm, earthy illustrative aspects of Tecuane’s visual brand identity.
We also reorganized her ingredients page, FAQ page, and product page details with segmented drop-down toggles — a straightforward look that communicates information succinctly and minimally.
